AIPMS is pleased to announce a Certificate Course in Marketing Management Online and Distance Learning, which starts 1st of every month


Overall Course Overview:
Be it on a Smartphone, a billboard, or a TV, consumers are inundated with countless messages on a daily basis as brands clamor for their attention. As a marketer today, you must cut through the clutter by developing creative, multiplatform strategies that engage audiences and result in action.
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
This Eight week online marketing certificate provides you with the MBA-level marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.


    Course Outline

    Module 1: Introduction to Marketing

  1. Definition aspects
  2. Identification aspects
  3. Identification and definition of a marketing problem
  4. Concept of marketing efficiency
  5. Scope of marketing problems
  6. Market organization

  7. Module 2: Market Analysis

  8. Approaches to the analysis of marketing problems
  9. Market structure analysis
  10. Price analysis and outlook
  11. Price relationship
  12. Supply, demand and price outlook
  13. Economic  analysis and policy outlook

  14. Module 3: Price Marketing, Price Discovery and Market Development

  15. Concept of price determination and price discovery processes
  16. Marketing institutions
  17. market management and market development
  18. marketing concept and marketing management
  19. selection of target markets
  20. developing a marketing mix
  21. concept and practice of marketing
  22. the marketing mix
  23. Market development

  24. Module 4: Commodity Markets

  25. Specific commodity markets
  26. Role of trade fairs in economic development

  27. 5. Market and Marketing Research

  28. Theory and cases
  29. Areas in marketing research steps in marketing research (the scientific methodology)

Computing Requirements:

Participants will need to use email, upload and download word docs,
PowerPoint files and PDFs, and post on the discussion board or send assignments by email.   If you do not have internet speed sufficient to download materials, an offline DVD or hard copies course may be the right alternative for you. Materials Provided: Online delivery of curriculum materials, exercises and templates.


After they have read the material for each unit, students are expected to test their own Learning by completing some relevant exercises and tasks.


In order to demonstrate their understanding of the course content, students will be required to submit three assignments.

DURATION AND COURSE LOAD:  8 Weeks - 3 to 4 hours per week
DATES:   Course Starts 1st of Every Month for Two Months
PARTICIPANTS: Marketing Mangers, sales manager, and all those interested in marketing
LANGUAGE: English only
FORMAT: Web-based and Distance Learning facilitated

Kindly confirm your participation with:

Africa Institute for Project Management Studies  (AIPMS)
Krishna Center 3rd Floor, Woodvale Groove, Westlands Nairobi-Kenya

Tel: +254- 708 257 424
Cell: 0796-417-052