Public Relations Course Overview
Do you want to understand the principles of public relations? The Certificate in Public Relations is a self-paced online public relations course which provides skills and knowledge in the theoretical and practical aspects of contemporary public relations practice.

This online course is a great way to update your CV and improve your chances of securing either an entry level role in the public relations field, or improve your chances of promotion. On completion of the course, you will have a solid grasp of the theory and practice of public relations, as well as a thorough understanding of what it takes to be successful in this exciting industry.

Why Public Relations?
In an increasingly competitive and global business environment, the ongoing demand continues for individuals trained in public relations, communications, and media relations. According to the Bureau of Labor statistics, employment of public relations specialists is projected to grow 12 percent through 2022.

Who Should Enroll?
The Certificate in Public Relations is designed to provide the public relations practitioner, small business owner, and those interested in entering the field of public relations with the knowledge, skills, and abilities critical for success.  Completion of the certificate demonstrates evidence of specialized educational achievement in public relations.

Course Outline

  1. Concept of Public Relations
  2. Communication
  3. Communications Theories
  4. Internal Communication
  5. Business Communication
  6. Media Relations
  7. Research methods in PR: Measures and Motives
  8. Writing for Media
  9. Social Media and Public Relations

Training Format:
•        All materials are made available through Online or Distance Learning approaches
•        Approximately 5-6 hours’ time commitment of your time per week
•        At your own time schedule, no live participation needed
•        Weekly feedback from committed instructors
•        Participants are expected to submit bi-weekly assignments electronically to earn certificate of completion

Computing Requirements:

Participants will need to use email, upload and download word docs,
PowerPoint files and PDFs, and post on the discussion board or send assignments by email.   If you do not have internet speed sufficient to download materials, an offline DVD or hard copies course may be the right alternative for you. Materials Provided: Online delivery of curriculum materials, exercises and templates.


After they have read the material for each unit, students are expected to test their own Learning by completing some relevant exercises and tasks.

In order to demonstrate their understanding of the course content, Students will be required to submit FOUR assignments.

DURATION AND COURSE LOAD:  8 Weeks - 5 to 6 hours per week
PARTICIPANTS: Public Relations and Communications Professionals
ORGANIZERS: Africa Institute for Project Management Studies
LANGUAGE: English only
FORMAT: Web-based and Distance Learning facilitated
GENERAL COURSE CONTACT:  info@africadevelopmentresources.org

Prior to the course start date, selected participants will receive, via email, an official invitation letter along with instructions on how to pay for the course.  Course log on instructions will be emailed to you on the day the course is scheduled to begin or as soon as payment is received

Training Package Value for the Money Training will be moderated by
Professional with hands on skills and great wealth of Communication Skills
Kindly confirm your participation with:

Africa Institute for Project Management Studies  (AIPMS)
Krishna Center 3rd Floor, Woodvale Groove, Westlands Nairobi-Kenya

Tel: +254- 708 257 424
Cell: 0796-417-052