Certificate in Social Media Marketing and Management Course
Africa Institute for Project Management Studies (AIPMS) is pleased to announce a Certificate Course in Social Media Marketing and Management Course which starts 1st  of  every month.
Course overview:
Digital media management is at the core of a revolution in marketing and communications today, and represents the fastest growing new channels of targeted communication, interaction, engagement and delivery of an organization’s branding, communications and products and services. A thorough understanding of effective strategies, tactics, and techniques for this critical online channel has become mandatory for anyone advancing or contemplating a career in Digital Marketing Management—as well as for development communications, and consultants
This online certificate is designed to help students rapidly acquire and apply know-how for specialist, leadership and management roles in Digital media marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing.
Course outline:

  1. Introduction
  2. Social Media marketing and strategies
  3. Web Design and Development
  4. Email Marketing
  5. Online Advertising and PPC
  6. Social Media and Viral Marketing





Computing Requirements:

Participants will need to use email, upload and download word docs,
PowerPoint files and PDFs, and post on the discussion board or send assignments by email.   If you do not have internet speed sufficient to download materials, an offline DVD or hard copies course may be the right alternative for you. Materials Provided: Online delivery of curriculum materials, exercises and templates.


After they have read the material for each unit, students are expected to test their own Learning by completing some relevant exercises and tasks.

In order to demonstrate their understanding of the course content, students will be required to submit Five assignments.

DURATION AND COURSE LOAD:  8 Weeks - 3 to 4 hours per week
DATES:   Course Starts 1st of Every Month for Two Months

PARTICIPANTS: All those interested in Social media communications.
LANGUAGE: English only
FORMAT: Web-based and Distance Learning facilitated
: Info@africadevelopmentresources.org
                                           : www.africadevelopmentresources.org