DIPLOMA IN MANAGEMENT OF SMEs
COURSE OVERVIEW
SMEs might think that sustainability is only relevant to large companiesâthat for a small business, the administrative and financial costs outweigh the benefits. However the aim of an average entrepreneur (SMEs, owners in particular) extends beyond profit-making. Business growth and expansion constitute key objectives of SMEs.
Course Modules
Module 1: Defining Sustainability - An SME approach
Module 2: Role of SMEs in Economic Development
Module 3: Business Risks Facing SMEs
Module 4: SMEs Risks Management
Module 5: SMEs Sustainability
Module 6: Business Perspectives and Future Trends
Module 7: Management Skills
⢠Defining the strategy of business objectives
⢠Difference between manager and leader
⢠Characteristics of leadership
⢠Principles of leadership
⢠Definition of the human capital strategy
⢠Alignment of human capital
Module 8: Business Model
⢠Definition of the business model
⢠The value proposition
⢠The clients
⢠The infrastructure
⢠The profitability of the company
Module 9: Commercial Management
⢠The concept of marketing; opportunities identification
⢠Consumer analysis
⢠Segmentation and positioning
⢠Product strategy
⢠Price strategy
Training Format:
⢠All materials are made available through our Online Learning Platform
⢠Students should commit approximately 5-6 hours of their time per week
Materials Provided:
Online delivery of curriculum materials, exercises and templates.
Assignments:
In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.
Duration of course â 6 months
REGIONS TARGETED: Global
Courses Fees ⬠800
To register for course, please contact:
Online Training Coordinator
Africa Institute for Project Management Studies
Email: info@africadevelopmentresources.org
Website: www.africadevelopmentresources.org